Does height in WWE really matter that much anymore?

Yes I have noticed that. Although WWE still uses it to sell the guys to the audience. Undertaker is suppose to be 6' 10", yet he is only like 6' 6" because next to Triple H (who is 6' 4"), he is only a forehead taller. Hulk Hogan was billed as like 6' 8" but he is closer to about 6' 3". So all height is anymore is just promoting the guys.